How COVID-19 Has Changed the Real Estate Industry

How COVID-19 Has Changed The Real Estate Industry

There are many industries still waiting for the dust to settle before determining any lasting effects the COVID-19 pandemic has had on the way their business is conducted. For the real estate industry, however, many of the temporary measures implemented during the crisis are already being incorporated into the way realtors, buyers, and sellers interact.
“COVID has changed the marketing of homes, the showing of homes, dealing with offers, and negotiating offers,” said Hudson Smith, head of a team of local realtors at the Hudson Smith Real Estate Group. “It has changed the landscape dramatically. I think some things were already starting to change and COVID amplified them. Some things are here to stay.”

One of the first areas Hudson’s noticed that’s been transformed by the realities of COVID-19 safety measures, has been the need for agents to up their game when it comes to marketing properties.

“I think sellers post COVID are going to demand, and rightfully so, better marketing for their home. For example, I can remember looking at multi-million dollar cottages in Muskoka and the material was so poor you couldn’t tell what was happening at the cottage. You’d drive there and be so disappointed. Now there’s video, interactive floor plans, drones flying over the property, and better mapping that shows location in relation to schools or amenities. It’s all about getting better information to the buyer. The seller deserves it, and it’s also a better way to qualify buyers prior to them visiting.”

Hudson said that the digital integration of marketing elements like drone footage was necessary given the social distancing measures implemented during the pandemic. This allowed the agents who quickly adopted such methods to stay competitive and connect with potential buyers who were already online searching using their laptops and mobile devices.

“People were not going out as freely, so there was an increased demand on better marketing materials,” said Smith.

 “I think a lot of the elements created to deal with the situation were very useful. They help qualify the buyer prior to a site visit which will continue to be important after things like COVID are perhaps behind us.”

Another change embraced by the real estate industry has been the use of various digital and software platforms like BrokerBay, HouseSigma, Cloud CMA, and DocuSign, all of which help realtors and clients alike. These types of programs empower agents and the public by providing more historical sold information available almost immediately, offer more detailed evaluations which can be emailed to clients to view at their leisure – compatible with iPad’s for an extremely user-friendly experience, and help to future proof real estate brokerages.


More importantly, these technologies improve the customer experience for buyers and sellers.

“I like how interactive we’ve become,” said Smith. “The flow of information to all buyers and sellers has been greatly improved and was sorely needed. It’s improving how agents can serve their clients. Now we get information on agents registering with an offer on a home, faster. Through interactive systems, as soon as an offer is registered, all the information goes out to agents.”


Hudson says the entire process of showing a home has been improved, which prior to the recent changes could be a very invasive process with less knowledge of who was going through homes and when.


“Now we know when agents have opened lock boxes, and they are prompted to give information the moment they leave the house. This provides more information to the sellers to see how the process is going. Having more educated buyers and more educated sellers is a good thing. Agents are a very important part of this process and continue to add a lot of value.”


February 19, 2025
Guelph is a fantastic place to enjoy outdoor winter activities, and tobogganing is one of the best ways to embrace the snowy season. Whether you’re looking for a gentle slope for the kids or a thrilling ride down a steep hill, Guelph has plenty of great options. Here are some of the top spots for tobogganing in the area:  1. Exhibition Park One of the most popular tobogganing spots in Guelph, Exhibition Park offers a great hill with a moderate incline, making it ideal for families and younger children. The park is centrally located and has plenty of space for winter fun. 2. Mollison Park Located in the city’s west end, Mollison Park features a well-known sledding hill that offers a good mix of fun and safety. The hill isn’t too steep, making it a great choice for all ages. 3. Kortright Hills Park For those looking for a longer ride, Kortright Hills Park has a fantastic slope that provides a smooth and enjoyable run. The park’s natural setting makes it a beautiful spot for winter recreation. 4. MacAlister Park Another family-friendly location, MacAlister Park has a gentle slope perfect for younger children who are just learning to enjoy the thrill of tobogganing. It’s a quieter location, making it a great place for a relaxed outing. 5. Riverside Park This popular Guelph park has a designated tobogganing area that attracts sledders from all over the city. The varied terrain provides options for both beginner and more experienced riders, making it a great all-around choice. Safety Tips for Tobogganing Always wear a helmet, especially for young children. Ensure the hill is free of obstacles, such as trees and rocks. Sled during daylight hours or in well-lit areas. Dress warmly and wear appropriate winter gear. Supervise children at all times for a safe and fun experience. These top tobogganing spots in Guelph offer a range of experiences for sledders of all ages. So grab your sled, bundle up, and enjoy the winter season in one of Guelph’s best tobogganing locations!
February 19, 2025
With discussions surrounding potential tariffs on Canadian imports, stakeholders in Guelph’s real estate market are evaluating the possible consequences. If implemented, these tariffs could significantly affect housing costs, development projects, and market dynamics in Guelph and the surrounding areas. Possible Increase in Construction Costs One of the most immediate impacts of tariffs would be rising costs for construction materials such as lumber, steel, and aluminum. Since a large portion of these materials is imported from the U.S., tariffs could lead to price hikes, ultimately increasing the cost of building new homes. If material prices rise, builders may pass those costs onto buyers, potentially adding thousands of dollars to home prices. Industry experts predict that if tariffs are introduced, the additional cost per single-family home could range from $10,000 to $25,000. Potential for Higher Mortgage Rates Economic uncertainty caused by tariffs could influence the Bank of Canada’s interest rate policies. If inflation rises due to increased costs on imported goods, the central bank may opt to raise interest rates to curb inflation. Higher interest rates would directly affect mortgage rates, making borrowing more expensive for homebuyers in Guelph. With rising mortgage costs, buyer affordability could take a hit, leading to reduced demand and a slower real estate market. Those looking to purchase a home may need to reconsider their budgets or lock in rates before any potential hikes occur. Possible Slowdown in New Developments Developers in Guelph may hesitate to launch new housing projects if tariffs increase construction costs. A more expensive development process could lead to project delays or cancellations, tightening housing supply in an already competitive market. If fewer homes are built, demand for existing properties could rise, potentially driving up home prices. This would further strain affordability for first-time homebuyers and those looking to enter the market. Housing Market Uncertainty Even before any tariffs are imposed, the uncertainty surrounding trade policies can impact market confidence. Buyers and investors may adopt a wait-and-see approach, slowing down transactions and cooling off market activity. Conversely, if there is speculation that tariffs will push prices higher in the future, some buyers may rush to secure homes before the impact takes effect. This could create short-term market volatility, with a potential surge in demand followed by a slowdown. How Buyers, Sellers, and Developers Can Prepare Homebuyers : Consider securing mortgage pre-approvals early to lock in favorable interest rates before any potential hikes. If tariffs are implemented, it could make homeownership more expensive in the long run. Sellers : Monitor market trends closely. If tariffs lead to increased costs and reduced affordability, selling sooner rather than later might be advantageous. Developers : Explore cost-efficient alternatives for sourcing materials and streamline construction processes to mitigate potential price increases.  Conclusion While tariffs have not yet been imposed, their potential implementation could bring significant changes to Guelph’s real estate landscape. Rising construction costs, potential mortgage rate hikes, and a slowdown in new developments could all impact affordability and market stability. Buyers, sellers, and industry professionals should stay informed and prepared to adapt to possible changes in the housing market.
By Hudson Smith December 18, 2024
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